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Two weeks after their release, the iPhone 17 registered a higher demand than the analysts' initial forecasts. This success led Apple to re-evaluate its production objectives, although the financial markets already seem to anticipate the next big step: the arrival of the Foldable iPhone. Success for the iPhone 17, but not the iPhone Air According to the [...] Read more... Follow iPhoneAddict.fr on Facebook, and follow us on Twitter Don't forget t…
Aggressive, under-the-radar carrier marketing is powering new iPhone sales
Apple’s iPhone 17 Pro in Deep Blue A Bank of America research note highlights a key factor behind Apple’s stronger-than-anticipated iPhone sales this fall: aggressive, discreet carrier marketing. This strategy has made iPhones more appealing, surpassing the impact of product upgrades alone. Faizan Farooque for TheStreet: U.S. carriers have become quiet engines of Apple’s success by offering better trade-in deals, longer payment plans, and les…
As every year, the staging is millimetred. On September 9, Apple lifted the veil on its brand new iPhone 17, during a conference followed live by millions of spectators around the world. Giant screen, calibrated sentences, silences studied... the company of Cupertino did not derogate from its ritual: [...] More
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