Interview: How Asda's £3.74 launch signals a new era in food-to-go

Meal Deal Wars: How Asda’s £3.74 launch signals a new era

The UK’s supermarkets have fought over prices and pay for years. Now, they’re fighting over lunch. Meal deals – once a simple single-filling sandwich, crisps and a drink – have become a new battleground as retailers, forecourts and even FMCG brands compete for a bigger bite of the food-to-go market. From poke bowls to novelty sandwiches, and from Halal-certified wraps to breakfast bundles, the category is seeing more innovation than ever before.…

Interview: How Asda's £3.74 launch signals a new era in food-to-go

We sat down with Amy Wotherspoon to discuss Asda's new launch, while taking a wider look at how supermarket food-to-go offerings have evolved in recent months and which new players are heating up the competition.