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Interview - Build a Destination Mark Beyond Skiing, with Antonin Cartron (Serre Chevalier)
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More than just a ski resort, Serre Chevalier today claims a global destination identity, living all year round. In a context where travellers' expectations are evolving, seeking experience, needing reconnection, diversification of activities, mountain territories need to rethink how to tell each other and market themselves. Between immersive content strategy, unexpected partnerships like with Paris La Défense Arena, and the rise of data, Serre C…
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