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International Pink Lady Alliance closes after 25 years
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International Pink Lady Alliance Closes As Brand Management Centralises Under APAL
After 25 years coordinating global cooperation around the Pink Lady apple brand, the International Pink Lady Alliance (IPLA) has officially closed with control of the internationally recognised apple business having become increasingly centralised under Apple and Pear Australia Limited (APAL).The announcement was confirmed during the alliance’s 25th anniversary meeting in Paarl, South Africa, held on 20-22 April, where most IPLA international me…
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