Instagram tests option to open to Reels
- Meta is testing a Facebook experience in India that opens some users directly to a full-screen Reels feed.
- The trial places short-form video at the center of Facebook while allowing participants to return to the traditional Feed.
- Tom Alison said the test targets users seeking more video and offers the traditional Feed as a second tab.
- Meta may consider expanding the video-first design to the United States and other markets based on user feedback and engagement.
14 Articles
14 Articles
Facebook Tests Major Video-First Redesign In India As It Takes On YouTube Shorts
Facebook is reportedly testing a full-screen Reels-focused interface in India, moving away from its traditional text and photo-heavy News Feed. Facebook is testing a new video-first interface in India that puts Reels at the centre of the user experience.
Facebook Tests Full-Screen Video Feed and Reels-First Layout for Users in India | 📲 LatestLY
Meta is testing a Reels-first Facebook experience in India, directing selected users to a full-screen video feed when they open the app. The trial aims to prioritise video consumption, with users able to switch back to the classic feed. Meta may expand the video-first interface to the US and other markets next year based on engagement and feedback. 📲 Facebook Tests Full-Screen Video Feed and Reels-First Layout for Users in India.
Facebook Reels-First Design Tested in India by Meta
Meta is piloting a new video-first Facebook experience in India that opens the app right into full-screen video and highlights Reels. The new UX is aimed to increase video engagement, with some users given the option to revert to the Feed-first experience.
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