US EditionInstagram tests opening right onto Reels
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4 Articles
Instagram tests opening right onto Reels
Instagram is testing a potentially major change to the app: making Reels the home tab of the app. As part of an opt-in test in India, Meta is making Reels and DMs the first two tabs on the app, according to Instagram head Adam Mosseri. Mosseri says that Reels and DMs have been a key driver of growth for Instagram over the past few years, which is why it’s “exploring” the change. In a video in his post, you can see how the new home tab would work…
Mundo, Oct 02, 2025 (ATB Digital).- When you open Instagram, a group of users in India and South Korea now encounters a renewed experience: the app starts directly in the Reels tab, so it prioritizes short video consumption. This test, limited to these two countries for now, is part of Meta's strategy to boost the formats that contribute most to the growth of the platform. As explained Adam Mosseri, Instagram director, the new interface introduc…
Instagram tests Reels-first home tab in India
Instagram is testing a revised application layout in India where the Reels feature becomes the primary home tab. According to Instagram head Adam Mosseri, the company is exploring this change because Reels and Direct Messages have been key drivers of platform growth over the past few years. The opt-in test, currently running in India, repositions Reels and DMs as the first two tabs on the app’s interface. A video posted by Mosseri demonstrates h…
Instagram, in a forced youth cure, tries a new face, completely stuffed in the colors of the Reels. Behind this screamy makeup hides a palpable anguish: has the app sold its photographic art gallery soul to become a simple machine to consume video?
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