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Instagram Reviews Shape Halal Cosmetics Purchase Decisions, Study Shows
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Instagram Reviews Shape Halal Cosmetics Purchase Decisions, Study Shows
A recent study published in “Iqtishoduna: Journal of Islamic Economics” sheds light on how Instagram reviews influence the perceived quality of information about halal cosmetics and subsequently affect purchase intentions. The research, led by Fitriah Dwi Susilowati from the Department of Islamic Economics at Universitas Negeri Surabaya, provides valuable insights for marketers and businesses… Source
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