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Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app

The app is adding channels, casting and horizontal video support as Meta tests serialized and live formats for TV viewers.

Summary by TechCrunch
Instagram is coming for streaming services like Netflix and Amazon Prime Video as it sets its ambitions for living room viewing.

3 Articles

Lean Right

Its premiere was somewhat strange considering that mobile consumption is already a tradition. Instagram will experiment with longer-lasting content in terms of series and live TV. They are ways to incorporate content that provide live experiences of creators to its users, as well as programs with several episodes. It would be related to a new function called 'Series' with which it aims to facilitate content tracking on Instagram and Facebook. Wh…

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Bias Distribution

  • 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
34% Left

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The Hollywood Reporter broke the news in Los Angeles, United States on Monday, June 22, 2026.
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