Inside Video Game Giant Electronic Arts’ Multi-Year Deal With Stability AI: ‘One of My Biggest Worries Is That We Become Observers’

Inside Video Game Giant Electronic Arts’ Multi-Year Deal With Stability AI: ‘One of My Biggest Worries Is That We Become Observers’

Following Electronic Arts’ big go-private deal announcement last fall, the video game publisher made another splashy move: revealing a multi-year partnership with the James Cameron-backed Stability AI. A few months into the teamup, which also included “The Sims,” “Battlefield 6” and “Madden NFL” maker EA taking a strategic investment in Stability AI during its latest round of funding in October, and the two companies still have quite a ways to…

"To Be a Great Electronic Artist, You Need the Best Technology and Tools": EA Digs Further Into its Deal With Stability AI

EA's announcement that it would be going private in a buyout led by the Saudi Arabia PIF and Silver Lake wasn't the only major deal the company made in 2025. It also struck a deal with Stability AI, a generative AI firm that "is unlocking the power of open-source generative AI to expand human creativity," according to its website. At the time of the deal, Stability AI chief executive officer, Prem Akkaraju, said, "EA is a pioneer in interactive …