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Inside Tennessee’s NIL 'carwash' day, a multimedia smorgasbord to help athletes cash in

Learfield said the July production day at Tennessee involved 29 brands and about 50 players as NIL media creation deals expand.

Summary by Cecil Daily
The business of college athletics has transformed dramatically in the name, image, and likeness (NIL) era. Athletes can now earn money like celebrities, from local deals to multimillion-dollar contracts. Learfield, a multimedia giant, recently hosted a NIL media "carwash" day…

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Inside Tennessee’s NIL 'carwash' day, a multimedia smorgasbord to help athletes cash in

The business of college athletics has transformed dramatically in the name, image, and likeness (NIL) era.

·New York, United States
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Washington Top News broke the news in Chevy Chase, United States on Wednesday, August 19, 2026.
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