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Inside Shopify’s push for AI shopping agents in retail
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Inside Shopify’s push for AI shopping agents in retail
Shopify is gearing up for a major transformation—one that could reshape how consumers discover, compare, and buy products online. At the Upfront Summit in Los Angeles, Shopify President Harley Finkelstein shared the company’s bold vision for “agentic shopping,” calling it a fundamental evolution in retail experiences.This article explores how Shopify is embedding AI agents into the shopping journey, why that matters for marketers, and what brand…
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