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Inside Meta's months-long grind to turn Muse into a hit

Summary by BizToc
A year ago, Meta was struggling to convince Silicon Valley that it could keep up in the AI race. Now it has one of the industry's hottest products. Muse, Meta's new personal AI assistant, has rocketed to the top of the App Store and become a victory lap for CEO Mark Zuckerberg's massive AI…

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Inside Meta's months-long grind to turn Muse into a hit

Meta's Muse became an App Store hit after a rocky start for its AI team. Here's how Nat Friedman, new hires, and AI training turned things around.

·New York, United States
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Business Insider broke the news in New York, United States on Saturday, September 26, 2026.
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