Inside India newsletter: Social media is reshaping the world's fastest-growing market for global brands

Inside India newsletter: Social media is reshaping the world's fastest-growing market for global brands

Social media influencers are urging consumers to read labels and pushing traditional companies to make healthier products or risk being replaced by newer entrants.

India is the new beauty powerhouse that can no longer be ignored

Between make-up brand Charlotte Tilbury opening its first-ever Indian flagship, to Unilever and Estée Lauder Companies investing in homegrown brands, all eyes are on India. But what is behind the country’s explosive growth, and can it be maintained?