Google Launches 120-Second ad During AFL Grand Final

Google launches 120-second ad during AFL Grand Final

During the AFL Grand Final, Google aired a 120-second ad developed with Whooskha Media, EssenceMediacom and Seven.The announcement:Google has delivered an iconic high-impact media moment with their film, ‘Season in Search’, during Seven’s coverage of the 2025 Toyota AFL Grand Final on Saturday, 27 September. For the first time ever, a 120 second ad aired […]

The 2025 AFL Grand Final Was Australia's Most-Watched Program of the Year So Far

The Brisbane Lions' Premiership win over Geelong drew more than 6.1 million viewers, cementing the AFL Grand Final as the year’s most-watched program.

Inside Google’s 120-second AFL Grand Final half

The first time a commercial of that length has run during the break in play.