Ford's new EV truck Fathom to be priced starting at about $28,000
Ford says the standard-range model includes BlueCruise, bidirectional charging and a built-in navigation system as it targets the affordable EV pickup market.
- On Thursday, Ford announced its upcoming midsize electric pickup will be called the Fathom, with a starting price of $28,350. The vehicle represents the first model built on the company's new Universal EV Platform.
- CEO Jim Farley called the project a "Model T moment" for the automaker, which is gambling on the truck form factor after taking a $19.5 billion writedown on canceled electric projects last year.
- Delivering at least 300 miles of range, the Fathom utilizes prismatic LFP cells from BlueOval Battery Park Michigan and features bidirectional power with native Apple Maps integration.
- Pre-Orders for the Fathom open in early 2027, with customer deliveries beginning that fall, positioning the base model just under $30,000 to compete in the affordable EV market.
- Using the Universal EV Production System, the Louisville Assembly Plant will complete Fathoms 40% faster than current vehicles, competing against the Jeff Bezos-backed Slate and Chevy Bolt.
104 Articles
104 Articles
Ford Christens New, Entry-level Electric Truck Fathom, to Offer 4-Door Mustang
Ford Motor Co. announced that its new entry-level electric truck will be called Fathom. // Image courtesy of Ford Ford Motor Co. in Dearborn announced that it has landed on a name for the new entry-level electric truck it plans to start selling in 2027 — Fathom. Available for pre-order in early next year, the midsize electric truck with standard-range battery has a starting MSRP of $28,3501 competing in the heart of the affordable EV market. The…
Ford’s extremely expensive bet on a very cheap truck
Ford is the undisputed global leader in pickup trucks. The F-Series is the best-selling vehicle in the U.S. — of any kind — since 1981. Its latest pickup, the Ford Fathom, will cost a downright cheap $28,350, which should set it up to be a massive seller.
Ford's $28,350 Fathom EV Pickup: A High-Stakes Gamble to Salvage Its Electric Truck Legacy
Ford Motor Company just set a starting price of $28,350 for its new midsize electric pickup, the Fathom. The figure lands with force. It undercuts most electric vehicles on the market. And it arrives after the painful demise of the F-150 Lightning. The announcement came on August 6. Ford revealed the name and sticker for a truck long in development. This isn’t a full-size hauler like the F-150. It’s smaller. Yet Ford insists it seats five adults…
Ford names its budget electric pickup the Fathom, with a starting price under $30,000
Ford is putting a clearer price tag on its long-promised affordable electric pickup, bringing it closer to a price threshold that has become especially important for budget-conscious electric vehicle shoppers. The automaker said its forthcoming midsize electric pickup will be called the Fathom, and it is set to start just under $30,000. What happened? Including destination and delivery, the five-seat Fathom will cost $29,945, based on a base pri…
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