Inside Cadillac’s Canadian Sound Lab, Where EVs Become Concert Halls

Inside Cadillac’s Canadian Sound Lab, Where EVs Become Concert Halls

The first note lands somewhere above the windshield. A second appears behind my right shoulder. Then the bass rolls through the cabin, low and controlled, and the Cadillac around me seems to expand by several metres in every direction. The demonstration isn’t taking place in a sealed acoustic chamber. It’s happening outside the General Motors Canadian Technical Centre, in a parking lot beneath an open sky. That makes the experience even stranger…