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Scenic Spot in Italian Mountains Overrun by Tourists Seeking the Perfect Pastry
Viral TikTok videos have overwhelmed the Friedrich August refuge in Italy's Val di Fassa, where queues of up to 300 people now form daily for a $4 krapfen pastry.
Staff at the refuge told CNN the mayhem started last week after tourists posted footage on TikTok of themselves eating the pastry against an idyllic backdrop. Extreme temperatures this year also drove hikers to seek cooler mountain areas, causing the posts to resurface.
Managers say they cannot keep up with production or payment systems; high transaction volumes caused their internet to crash on Tuesday when customers switched to digital tap payments instead of cash.
Italian Alpine Club President Francesco Abbruscato warned that visitors prioritizing pastries over peace are causing 'irreparable damage' to the mountains. Refuge managers noted that unprepared hikers are taking unnecessary risks without proper gear to reach the site.
Overtourism in the Dolomites has prompted previous interventions: authorities closed Seceda trails earlier this year to limit crowds, and farmers charged fees near the Three Peaks mountain ranges last summer to manage visitor flows.
An alpine refuge — “rifuge” — normally peaceful on top of the Italian Dolomites was invaded by hundreds of tourists who are not there simply by panoramic views, but by a sweet whim.