India's Commerce and Industry Shift: Embracing Arattai Amid Swadeshi Push

India's Commerce and Industry Shift: Embracing Arattai Amid Swadeshi Push

India's Commerce and Industry Shift: Embracing Arattai Amid Swadeshi Push In a strategic move aligning with the government’s 'Made in India' initiative, Commerce and Industry Minister Piyush Goyal and his team have switched from using WhatsApp to the locally developed Arattai messaging platform.The shift to Arattai, an app built by the company Zoho, underscores the government's push towards swadeshi products, promoting homegrown technologies ove…