India adds Brand Experience shortlist at Cannes Lions 2026, total count reaches 18
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India adds Brand Experience shortlist at Cannes Lions 2026, total count reaches 18
India added one more shortlist at the Cannes Lions International Festival of Creativity 2026 as the Brand Experience & Activation category released its shortlist on June 22. The shortlist was awarded to KitKat for The Slooowest Vending Machine in the World, created by VML. The campaign was shortlisted in the Customer Acquisition & Retention category under Brand Experience & Activation. The Brand Experience & Activation category received 1,551 en…
Cannes Lions 2026: VML’s ‘Slooowest Vending Machine’ earns India’s only new shortlist
New Delhi: Cannes Lions, the Festival of Creativity, announced shortlists in the Brand Experience and Activation and Creative Data categories on Day 1 of the event being held in Cannes, France. VML secured India’s only shortlist for KitKat’s ‘The Slooowest Vending Machine in the World’ in the Brand Experience and Activation category, under the Customer Acquisition and Retention subcategory. Watch the campaign here: There was no shortlist from In…
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