In this economy!? Maxwell House rebrands as Maxwell Apartment

Why Maxwell House coffee just changed its name to Maxwell Apartment

Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it’s selling a year’s supply of its specially packaged coffee for just $40 on Amazon—or what it’s calling a 12-month “lease.” It’s the same exact coffee—only cheaper, at about 10 cents less per ounce. (It also has a new …

In this economy!? Maxwell House rebrands as Maxwell Apartment

The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.

Maxwell House Rebrands After 133 Years

USA | Maxwell House has rebranded to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with...

Maxwell House Rebrands to 'Maxwell Apartment' As More Folks Relegated To Renting

In an immensely depressing sign of the times, Maxwell House has "rebranded" as Maxwell Apartment. The post Maxwell House Rebrands to ‘Maxwell Apartment’ As More Folks Relegated To Renting appeared first on DIELINE.