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In the United States, Influencers Are Invited to Wet the Jersey
Summary by Courrier International
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1 Articles
The U.S. basketball and football leagues are courting the most popular influencers, and they are increasingly inviting them to take part, on the field or behind the scenes, in the highlights of the competitions. The goal, the New York Times, explains: to seduce a young audience addicted to social networks.
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