British furniture brand Loaf has announced the opening of its new store in Chelmsford. The new 5,500sqft Shack (its take on a showroom) officially opened on 30 April 2026. With the addition of Chelmsford, Loaf has 12 Shacks across the UK, continuing to expand its bricks-and-mortar presence. The opening reflects a wider shift in retail, as brands move away from transactional showrooms towards spaces designed for slowing down and spending time.
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