For three days, marketing, digital and data managers will meet their solution providers around a question that now works with all advertisers: what is a brand still weighing when a conversational assistant compares, recommends and slices in place of the customer?The post In Biarritz, the One to One confronts brands with agents IA first appeared on The Media Leader FR.
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For three days, marketing, digital and data managers will meet their solution providers around a question that now works with all advertisers: what is a brand still weighing when a conversational assistant compares, recommends and slices in place of the customer?The post In Biarritz, the One to One confronts brands with agents IA first appeared on The Media Leader FR.