In 2001, Taco Bell anchored a 40-foot floating target off Australia and promised every American a free taco if the falling Mir space station hit it — and the company took out an insurance policy against a direct strike before the 130-ton station came down

In 2001, Taco Bell anchored a 40-foot floating target off Australia and promised every American a free taco if the falling Mir space station hit it — and the company took out an insurance policy against a direct strike before the 130-ton station came down

When a 130-ton Russian space station plummeted toward Earth, Taco Bell floated a giant target in the Pacific and bought insurance on the odds of a catastrophic bullseye.