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In 1985, Coca-Cola and Pepsi Clashed Into Space Aboard a Nasa Shuttle
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[Article already published on August 8, 2025] In 1985, NASA tried to reconcile scientific requirements with commercial pressures. At the same time, Coca-Cola and Pepsi continued their rivalry on a new ground: space. For the first time, soft drinks were tested in orbit on the Challenger shuttle, in a tense context where the public image of the space agency counted as much as the technical results. Both brands designed cans specially modified to w…
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