In 1974 two psychologists sent an attractive young woman to stand at the end of a bridge and stop men walking across. She asked each one to fill out a short questionnaire, then tore the corner off a sheet of paper, wrote down her name and phone number, and said he could call if he wanted to talk more about the study. The only thing that changed was which bridge the men had just crossed. On a high, swaying footbridge, nine of the eighteen men who…
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