I'm the CEO of Bojangles. Gen Z is key to helping us expand beyond our Southern roots.

I'm the CEO of Bojangles. Gen Z is key to helping us expand beyond our Southern roots.

José Armario, the CEO of Bojangles, spoke to Business Insider about the cajun chicken chain's growth strategy. The key demographic? Gen Z.BojanglesBojangles is expanding nationally, with new locations opening in Las Vegas, New Jersey, and Texas.The chain, known for its bold flavors and Southern hospitality, was a regional secret for years.Bojangles uses AI in drive-thrus and targets Gen Z with menu innovation and modern design.This as-told-to es…