Carl Aaby, CEO of Ikea in Spain, assures that the main contribution of the multinational to the problem of access to housing is to reduce the cost of equipping households. The company has just invested 53.4 million euros to reduce about 400 products and prepares new openings.
IKEA launches its 30th anniversary campaign in Spain: 'Viva el poder del hogar'. I review three decades of advertising campaigns. The IKEA entry launches its 30th anniversary campaign in Spain: 'Viva el poder del hogar' was first published in Marketing Insider Review.