iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time

iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]

iHeartMedia Brings AudioGraph Measuring to the Market

iHeartMedia has announced a new tool that the media company is billing as the first to allow precise digital measurement of its broadcast audience. AudioGraph was created by Triton Digital as a “common identity solution” for radio stations. iHeartMedia cited 64 percent of audio consumption coming from broadcast radio, but the medium has always lacked “the targeting and measurement infrastructure available in digital.” It will launch with iHeartM…

iHeart's AudioGraph Brings Digital Ad Targeting to Broadcast Radio

iHeartMedia is taking a direct run at the measurement gap between terrestrial radio and digital ad buying with AudioGraph, a targeting and attribution platform from Triton Digital that connects listener identity data to broadcast campaigns for the first time at scale.