If Shakira Sounds, the World Cup Begins: the FIFA Amulet to Amplify the Scope of the Competition

El Pais

Lean Left

Factuality

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It circulates these days this analogy in social networks that reaches to the conversations of bar: “When you hear Mariah Carey you know that Christmas arrives; if Shakira sounds, that starts a football World Cup.” The Colombian singer has become the only artist that has signed on three occasions the song of this competition. In the memory of the fans of this sport and those who, whether they want or not, end up buried in the marketing machines t…