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If Buffalo Trace and Jack Daniel's Join Forces, What Happens to American Whiskey?
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If Buffalo Trace and Jack Daniel's Join Forces, What Happens to American Whiskey?
A merger between Buffalo Trace and the company behind Jack Daniel’s is back in play—and it could reshape how American whiskey is made, marketed and found. Gear Patrol A potential deal between Pernod Ricard and Brown-Forman once looked poised to reshape the global spirits business—pairing one of the world’s largest liquor companies with the steward of Jack Daniel’s in a move that would’ve created, by some estimates, the second biggest spirits…
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