IAS Touts ‘Linear-Like’ Transparency with CTV ad Measurement Solutions

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

Integral Ad Science launches CTV suite to expand measurement tools

Integral Ad Science (IAS) has introduced ‘IAS Total TV’, a suite of connected TV (CTV) solutions aimed at providing advertisers with more detailed AD insightsinto where their ads appear across streaming platforms. The offering provides aggregated data at the genre, rating, language, show and program level from platforms including Disney, NBCUniversal, Paramount and Prime Video, as well as publishers using Publica. The data is integrated into the…

IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertising

Integral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertising. It offers marketers detailed insights into where their ads appear across major streaming platforms. This development addresses a key challenge as advertisers invest more in streaming. The platform provides a unified view of campaign performance and brand safety.

IAS launches Total TV for connected TV transparency

Integral Ad Science launches Total TV to give advertisers clearer connected TV content transparency across Disney, NBCUniversal, Paramount and Prime Video.

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

Integral Ad Science (IAS) announced 'IAS Total TV', a new comprehensive suite of connected TV (CTV) solutions designed specifically to bring 'linear-like' transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data [...] The post IAS Launches IAS Total TV Solutions Giving Marketers ‘Linear-Like’ Transparency for Connected TV appeared first on ExchangeWire.com.

IAS launches Total TV to deliver program-level CTV measurement across major streaming platforms

IAS has introduced a new CTV measurement suite designed to provide advertisers with more granular visibility into where their campaigns run across streaming environments.