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"I Was Able to Go Shopping After Getting My Hair done." Mobile Hairdressing Services for Those Who Have Difficulty Going Out Due to Illness, Disability, Childcare, Etc.: Okinawa-Based Promotion Group "Chura Yui" Established; Low Awareness, Attracting Customers, and Fees Are Challenges.
"We want to bring beauty to people who cannot go to a hair salon for various reasons such as illness, disability, or childcare." - The Okinawa Visiting Hairdressing Promotion Association Chura Yui, comprised of hairdressers engaged in visiting hairdressing services, was launched on the 6th. Although the need for visiting hairdressing is increasing, awareness is not sufficient, and attracting customers is a challenge.
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"We want to bring beauty to people who cannot go to a hair salon for various reasons such as illness, disability, or childcare." - The Okinawa Visiting Hairdressing Promotion Association Chura Yui, comprised of hairdressers engaged in visiting hairdressing services, was launched on the 6th. Although the need for visiting hairdressing is increasing, awareness is not sufficient, and attracting customers is a challenge.