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Hyundai Motor CEO warns of Chinese vehicle surge in the US without guardrails

Munoz said Chinese brands could repeat Europe’s 9% market share gains in the United States without tariffs and other market-access safeguards.

  • On Thursday, Hyundai Motor CEO Jose Munoz warned that the US could face a wave of Chinese auto imports unless Washington maintains tariffs and market-access safeguards to protect domestic automakers.
  • Chinese automakers have rapidly expanded across Europe, capturing more than 9% of the EU market and 15% of new registrations in Britain, while offering vehicles 30% to 40% cheaper than rival models.
  • Munoz noted that Britain's market has "become like China" due to lack of barriers, contrasting with the European Union, which imposed tariffs on Chinese-built electric vehicles after finding they benefited from unfair state subsidies.
  • While the US currently blocks Chinese electric vehicles with tariffs of about 100%, President Donald Trump recently indicated he would welcome Chinese automakers if they built vehicles locally, signaling potential policy shift.
  • Separately, Hyundai Motor Group is delaying its proprietary driver-assistance software launch to late 2029, as Munoz emphasizes vertical integration and aims to develop in-house battery and self-driving technologies alongside temporary Nvidia partnerships.
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(Seoul = Yonhap News) Reporter Kim Seung-wook = Hyundai Motor CEO Jose Muñoz stated that if the U.S. does not maintain market protections such as tariffs, Chinese cars will... in Europe and...

·Seoul, Korea (the Republic of)
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Hyundai CEO warns of the rapid advance of Chinese brands, which already sell much cheaper cars in markets such as Spain, France or Italy.

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WTVB broke the news on Friday, September 18, 2026.
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