Hyundai Card tests generative AI for PR writing and internal LLM training

Hyundai Card tests generative AI for PR writing and internal LLM training

Hyundai Card tested generative AI PR writing against human-written draft in blind test. Expanding hands-on LLM training for leaders and employees. Hyundai Card has started testing the use of generative AI in public relations work, including press release writing and planning. The company recently held an internal blind test at its Seoul headquarters involving a press release for “the Orange,” a card launched in March. One draft was written by a …