Report: Hyatt Considering New Tier for Loyalty Program

Report: Hyatt Considering New Tier for Loyalty Program

If you’re a traveler who frequently stays at Hyatt’s hotels around the world, you’re probably familiar with the company’s loyalty program, World of Hyatt. At present, that program has four tiers: Member, Discoverist, Explorist and Globalist. All fairly straightforward names, each of which evokes a particular degree of globe-trotting. But now, according to reporting from Loyalty Lobby, Hyatt is considering adding a fifth tier, one that would go b…

Hyatt Considers Globalist Cuts And New Top Tier In Loyalty Overhaul

Last month, Hyatt announced a massive shake up of its World of Hyatt loyalty program on the redemption side, with prices set to rise up to 67% later this spring when using points. Now Hyatt may be preparing to shake up its earning side as well, including changes to Globalist status and even the introduction of a new, higher elite tier. Before anyone panics, it’s worth emphasizing that none of this is confirmed. The details come from a survey sen…

World Of Hyatt Surveys Elite Tier Above Globalist, Among Other Changes

Airline and hotel loyalty programs survey members all the time, and a lot of the changes proposed never come to fruition. However, it’s interesting to note what World of Hyatt is currently surveying some members about, as flagged by LoyaltyLobby. Hyatt considers big changes to elite tiers & benefits World of Hyatt is surveying members about all kinds of possible program changes, including the following: World of Hyatt is considering a new tier …

World of Hyatt® Teases Potential Overhaul of Program and New Top Tier in Survey - The Bulkhead Seat

Hyatt may be preparing another major shake-up of its World of Hyatt® loyalty program, according to a new survey sent to select members that outlines a range of possible changes to benefits, a new elite tier, and changes to awards. While nothing has been officially confirmed, the survey offers a clear glimpse into how the program could evolve in the coming years. One of the most notable ideas being explored is the introduction of a new elite tier…

Is Hyatt going to shake up Globalist benefits?

World of Hyatt has been the talk of the points-and-miles world lately, but for all the wrong reasons. The chain recently announced a massive revamp of its beloved rewards program, introducing a five-tiered award chart that will raise the possible point prices of its properties by up to 67%. That alone has many people questioning their commitment to the brand, as the value and potential upside for Hyatt points will almost certainly take a signifi…

Hyatt May Add An Elite Tier Above Globalist — And Turn Current Benefits Into One-Stay Rewards

Hyatt is quietly surveying some of the biggest changes elites have seen in 10 years, including the idea of a new elite tier above Globalist and turning some current perks into one-stay rewards instead of benefits you enjoy on each stay. The survey also raises the possibility of premium suite upgrades even as they pursue cost cuts in the program.