Hugo Castro, General Manager Nissan Chile: “There Will Always Be Someone Cheaper; We Will Not Give Away the Cars”

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After two years of low performance and in the midst of a global restructuring, Nissan began a new stage in Chile under the representation of Astara. With a virtually total renewal of its range in six months and the goal of reaching about 5% of the market by 2030, Hugo Castro, general manager of the brand, explains how they intend to regain prominence without entering a price war.