LLM outputs (AI answers from chats in Claude, ChatGPT, Perplexity, etc…) are customized based on what the system knows about the user which is why two people can search the same thing and get very different recommendations for the same product, service, or piece of advice. If it knows person A has a cat and person B has a dog, and both ask “which toy should I buy for my pet under $20”, one person will get a dog toy and the other get a cat toy. …
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