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How we got Dhoni to dance care-free
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How we got Dhoni to dance care-free
The year was 2008. The Indian Premier League had just been born, cricket was about to become a carnival, and Mahendra Singh Dhoni had been named the captain of the Chennai Super Kings. Sonata, Titan’s mass watch brand, was looking to refresh its image and capture the southern markets. Known for affordability and everyday reliability, the brand wanted to connect with a younger audience that craved something unexpected. The brief was simple: creat…
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