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How Vettex Sports Used Georgia Tech Ties To Build A Modern Athletic Gear Brand
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How Vettex Sports Used Georgia Tech Ties To Build A Modern Athletic Gear Brand
ATLANTA, June 22 (Hypepotamus) – Most startups spend years and marketing budget building a brand from nothing. Vettex Sports used its Georgia Tech connections to skip that step to build under a name that already had history. The Create-X company was known until last year as LZRD Tech (Hypepotamus featured in 2020). It rebranded by partnering with its oldest distributor Markwort Sporting Goods, a family business run by three generations of Georg…
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