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Amazon Event 2025 Live: Updates on Alexa, Echo, Ring, Fire TV, Kindle, More

Amazon returns to large-scale hardware launches with AI enhancements and new versions of Echo, Kindle, and Fire TV devices, following Alexa+ rollout earlier this year.

  • On February 26, 2025, Amazon hosted a device launch event in New York City where it introduced major enhancements across its lineup of products, including Echo, Fire TV, and Kindle devices.
  • This event followed Amazon’s decision to skip its usual 2024 fall hardware bonanza, instead focusing on rolling out its upgraded AI assistant, Alexa+, and new device integrations.
  • Amazon introduced an enhanced Alexa+ AI assistant available on new Fire TV devices and Echo Show smart displays, alongside new TVs with improved speed, brightness, and audio features like Dialogue Boost.
  • CEO Andy Jassy highlighted advertising opportunities within Alexa+ to aid discovery and revenue, while over a million users gained early access to this $19.99/month service, free for Prime members.
  • The updates suggest Amazon’s strategy emphasizes AI integration, device performance, and monetization via ads, as it prepares to compete with rivals like OpenAI and Google in the generative AI space.
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Amazon misses many of its devices new functions, new is about a Kindle, on which you can paint like with crayons. In addition, there were new speakers, TVs, a bit of AI and a talkative new Alexa.

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New York, 30 Sep (EFE).- Amazon announced on Tuesday new versions of Kindle Scribe larger and lighter than previous versions, as well as the Kindle Scribe Colorsoft with a color E Ink screen. “It’s very simple: we designed a product that allows you to write comfortably and with the feeling of writing on paper,” Amazon’s Vice President Panos Panay noted today in the presentation of New York. The new Kindle Scribe, which allows you to write and pa…

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Engadget broke the news in United States on Monday, September 29, 2025.
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