Is TikTok Launching a New Generation of Pop Stars?

Is TikTok Launching a New Generation of Pop Stars?

For some, the virality is painfully fleeting.Credit: Courtesy / Byrdie​As a millennial, I have had to search my memory to recall how I discovered music and the musicians who later became pop stars—and personal icons—of my era. Of course, there was the radio. For me, it was V-103 Atlanta. If there was a new song or artist, you heard it there first. ​Then came another layer of discovery: bookstores. Borders and Media Play promoted new releases wit…

How TikTok Is Rewriting the Rules of Pop Stardom

In dorm rooms, cars and late-night scrolling sessions, TikTok has become an unlikely tastemaker, transforming 15-second clips into chart-topping hits and unknown artists into household names. TikTok has transformed the discovery of music from gatekeepers to music saturation. Interviews were conducted around Cerritos College to collect intel on Gen Z students’ thoughts on how TikTok... The post How TikTok Is Rewriting the Rules of Pop Stardom fir…