How Swarovski’s CIO has makes the 130-year old jewelry firm's tech shine

How Swarovski’s CIO has makes the 130-year old jewelry firm's tech shine

While studying at the University of Vienna, Lea Sonderegger’s PhD research focused on omnichannel retail, arguing that consumer spending would increasingly blend across the physical and digital worlds.  “At the time, omnichannel was just a concept on paper,” says Sonderegger, who completed her studies at the University of Vienna in 2010. “Nobody believed that people would buy online and actually pick up the stuff in a store.” It proved to be a p…