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How Six Campaigns Transformed Festivals Into Interactive and Measurable Experiences
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“WhatsActs” turned in two weeks 3,264 interactions in plays via WhatsApp and exhausted performances in Manizales. The Red Sea International Film Festival achieved 1,150 million people reached and 554.1 million global impressions. More than 3,500 people participated in the Ganga Kinare Music Festival and 534 million media impacts were achieved. Marketing live experiences is mutating. It is no longer enough to put a brand on a stage: the new campa…
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