How should news organizations label their AI use for audiences? New studies suggest some answers

How should news organizations label their AI use for audiences? New studies suggest some answers

Editor’s note: Mark Coddington, Seth Lewis, Tamar Wilner, and Nick Mathews write a regular newsletter on recent academic research around journalism. We’re happy to bring each issue to you here at Nieman Lab. As we’ve reported previously, AI-generated journalism provokes distrust from readers, with audiences favoring a human touch. That might seem obvious, but a lot of questions lie buried in that broad statement. First, with so many ways to use …

How Should News Orgs Label Their AI Use For Audiences?

New studies suggest some answers: Human oversight was the most influential factor considered, while disclosure of generative AI use was important for credibility and news use. But people didn’t show any preferences for whether news outlets should use AI for menial tasks