US EditionHow Marketing Changed in 2025 and What It Means for Brands - SME Tech Guru
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africabusiness.comHow Marketing Changed in 2025 and What It Means for Brands - SME Tech Guru
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated and brands that once relied on traditional media rhythms found themselves needing to rethink everything from strategy to storytelling to speed. According to Ryan Nofal, Co-Managing Director at Penquin, the industry didn’t just change, it matured. “This year forced marketers to get real about what drives results,” he says. “2025 wasn’t abo…
How Marketing Changed in 2025 and What It Means for Brands - The House Of Pop
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated and brands that once relied on traditional media rhythms found themselves needing to rethink everything from strategy to storytelling to speed. According to Ryan Nofal, Co-Managing Director at Penquin, the industry didn’t just change, it matured. “This year forced marketers to get real about what drives results,” he says. “2025 wasn’t abou…
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