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How far parents go to afford school supplies
The survey found 8% of parents gambled and 23% used buy-now, pay-later options to cover school costs, while many took on debt.
A Talker Research survey commissioned by Beyond Finance found 70% of parents consider back-to-school shopping their most financially stressful event of the year, surpassing holiday expenses.
Parents admitted they feel guilty if unable to buy their children everything they want , while 69% fear being viewed as failures if supplies aren't complete.
To cover costs, 23% use buy-now, pay-later options and 20% accumulate credit card debt; 8% have gambled and 16% sold possessions to fund supplies.
Families sacrifice essential needs, with 35% cutting hobbies and 15% delaying rent or mortgage payments; Dr. Erika Rasure, PhD, CFT, chief financial wellness advisor at Beyond Finance, warns this creates long-term stress.
Rasure advocates focusing on what families truly need rather than peer comparison, noting children don't require the newest MacBook Air to feel supported and valued for school.