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How CEOs Should Commission an MVP That Actually Validates Demand
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How CEOs Should Commission an MVP That Actually Validates Demand
A founder I spoke with recently sat down with her engineering partner six months and £75,000 into her first MVP build. The product worked. It was on time, near enough on budget, and had been demoed to friendly users twice. What it did not have was a single piece of running data she could put in front of her board to answer the only question that mattered, which was whether anyone outside the founding team would actually pay for it. The team had …
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