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Hot Wheels Saves Mattel: Grows Double Digit and Record Mark in 2025

Summary by Revista Merca2.0
PHOTO: MATTEL 2025 was a complex year for Mattel, but one of his brands managed to highlight: Hot Wheels. According to the company’s most recent financial reports, the miniature vehicle line not only boosted growth in the fourth quarter, but was also consolidated as the main engine of the business in 2025. READ ALSO. Hot Wheels Legends Tour 2026 opens registrations: it will reach 19 countries, including Mexico While other categories like Barbie …
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PHOTO: MATTEL 2025 was a complex year for Mattel, but one of his brands managed to highlight: Hot Wheels. According to the company’s most recent financial reports, the miniature vehicle line not only boosted growth in the fourth quarter, but was also consolidated as the main engine of the business in 2025. READ ALSO. Hot Wheels Legends Tour 2026 opens registrations: it will reach 19 countries, including Mexico While other categories like Barbie …

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Revista Merca2.0 broke the news in on Friday, March 20, 2026.
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