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Universal Music Group Partners with Hook to License Fan-Created Content Across Social Media

The deal expands licensed catalogs on Hook as artists keep ownership and earn money from fan-made clips shared on social platforms.

The partnership gives fans new ways to create with major-label music while routing compensation back to UMG artists and rightsholders. Source

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Variety broke the news in Los Angeles, United States on Wednesday, August 19, 2026.
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